I have been selling on eBay for 16 years. Too bad for a buyer who does n. hgfhfghfSearch for: Letters to the Editor Your emails to EcommerceBytes For consideration,. Cassini was rolled out in 2013. We were concerned because naturally CrazyLister generates HTML to create its listing templates. It would be best if you targeted the right keywords to get on more search results. Learn how it… Posted by Waqas LakhaniEtsy touted a “retrieval engine” called XWalk that improves search results, reminiscent of eBay’s Cassini search engine. In its 2nd-quarter earnings announcement, Etsy stated: “We continued to improve our search capabilities by leveraging the engagement […]The eBay Cassini search engine scans every product on eBay and chooses which items to show. eBay Cassini Search Lessons IV 4 Aug. 18 Tips on cracking the eBay Cassini Search Engine See publication Mga Karangalan at Award Innovator of The Year Award 2017 Payoneer Mar 2018 Payoneer, which has an office in New York City and facilitates international payments for freelancers, just chose six winners from more than 2,000 entries from more than 128 countries for its Entrepreneur. ”. It was definitely time for a change but many sellers are finding cassini hard to get used to. Some seller experience from the last year about eBay. In a previous week’s video, I explained how the eBay search engine, Cassini works. This algorithm is known as Cassini. Why is my listing not getting much visibility? How do I make my listing more relevant in the search engine?Search ranking. eBay Cassini is a search engine used by eBay to help buyers find the items they're looking for. This is the way that you create your product listing that will ensure that eBay’s search engine, Cassini, reads and ranks it as relevant. This tool will automatically suggest pertinent keywords and phrases on the content you have posted, and it has spell check. Maybe if eBay stayed with Google as there search engine & give Cassini more time to fit in the big boys pants before making such a commitment things would be better - who knows but I know my sales history well & what key events happened and when. I know that Ebay and Google have had some problems in the past. the goals for eBay Optimizer. Cassini. Getting rid of performance based algorithms and giving sellers what they pay for in a fair and level way is what ebay desperately needs to do. Unlike traditional search engines. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon Consultancy,. Most sellers don’t get eBay titles right and lose sales. Cater to Cassini. eBay Cassini: The monster that nobody knows. eBay SEO, the art of ranking on the Cassini search engine to top Best Match searches and the eBay Buy Box, is indispensable for eBay sellers. Make sure to use relevant keywords throughout your description in a way that is easy for consumers to understand. eBay thus far has been silent on the issue, but based on my initial experience it would seem that when ranking items, if Cassini finds too much HTML text, it simply does not read far enough into the description thus sending the listing lower in search or burying it completely because items with descriptions which it finds easier to read are. eBay’s Cassini search engine looks through your description when deciding whether to rank your listing for a keyword. You want that red shirt that you've seen your favorite singer. . Learn how it connects buyers with the perfect products. any suggestions on how to walk through cassini ID date or special numbers to get views?Waqas Lakhani posted images on LinkedInWe would like to show you a description here but the site won’t allow us. it's not the Creator that bears the most blame but the one let it go ahead! ;) I do know a thing or 2 about databases. If it is not being clicked on and a link further. The Cassini search engine is eBay’s internal search engine which helps customers find the most relevant items on the marketplace in order to. Optimize your listing by using the correct. Step 1: Open the product research tool. Today, an eBay seller who wishes to remain anonymous shares tips on how he optimizes his listings to take advantage of eBay's new Cassini search engine and what has worked for his eBay business. Home. I have been selling on eBay for years and have noticed a dramatic decrease in sales. Auction site eBay basically changed the way listings appear in buyer searches. So when I spoke to ebay, it was mentioned that they are aware of this t. First of all, log into eBay. To help you streamline your description templates, here are three factors to consider so that you close more sales. Continue to add options for other variants by clicking the add another option button for all the available variants. Read 18 tips on cracking eBay’s Algorithm & the Cassini Search Engine. As a result, understanding how Cassini works and leveraging search engine optimization. Firstly, some people prefer the non. It is a very simple task to open up your Etsy store and there is no monthly feeGet QuickBooks, Xero, Wave, FreshBooks, Sage, Excel Accounting & Bookkeeping from Upwork Freelancer Samrat p with 91% job success rate. Apart from the users, Cassini also favours listings that offer free shipping and ranks your listing higher. Various return policies also affect the ranking of results within the search engine. If there is any negative feedback, the Cassini search engine will lower your listing’s ranking. The information in this tutorial is based on the knowledge I have of it today. The Cassini search engine is eBay’s internal search engine. Store Performance; Sell-Through Rate; Customer Service; Defect & Late Shipment Rate; Bonus Tip; FAQs on eBay SEO Cassini is a search engine, just like Google or Bing. * Search Engine Optimization (SEO) * Social Media Marketing * Google Marketing Platform ( Google Analytics, Google Data Studio, Google Optimize, Google Tag Manager). Click edit to make changes to the preview. eBay wants Cassini to utilize fewer resources, so gutting functionality is being done to assure they can accomplish the resource reduction goal. The more an item is displayed on the top of the page the more it is expected to be clicked on. Must have an excellent working knowledge of the following: * Ebay's Cassini search engine & how to improve best match search results * all the factors that affect store traffic and product listing traffic * how ebay uses category and item specifics to display. Listing Performance; Click-Through Rate; Conversion Rate; Sales History; 3. It’s your best friend or worst enemy, dependent on how your listings perform. Williams' vision for Cassini is a 'world class' search engine. If you’ve created an eBay storefront, getting a grip on this search engine is vital. Search Engine Optimization (SEO) Strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results. 2. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the mechanics. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the. This month, the company has quietly rolled out to U. Chatbots and virtual assistants become useful features in e-commerce. . What other "Search" engines does Ebay use besides Cassini. Poor engagement and customer experience will affect your relevance in Cassini, eBay’s search engine, and result in your listings being deprioritised in the search rankings. . I'd be remiss if I didn't mention Cassini, eBay's search engine, and how templates may affect your search rankings. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon Consultancy,. In Cassini’s case, the search engine looks at factors like relevance. I just listed a Wear-Ever Super Shooter on eBay - did a search for one to see the going rate. Sincerely (your name). Last but not least, the eBay listing templates improve our dropshipping store’s ranking. Reports First Quarter 2017 Results. The Cassini search algorithm plays a significant role in determining the search ranking of products listed on the eBay platform. 4. Less than 0. 8. Execute strong customer support, which keeps your buyers on your sideThe eBay Cassini search engine examines all items and then decides on which listings will be shown. . eBay’s Vice President in charge of developing and launching the marketplace’s new Cassini search engine left the company last month before launching its full functionality. Are you a fan of seeing your products on the first pages?. Cassini is a potent eCommerce search engine, like Google. 5 #5 Categories. Consumers are always looking for value so a key consideration for the Cassini search engine is pricing. Cassini is eBay’s internal search engine. • Driving external traffics to your product pages. I posted in this eBay subreddit because I sell on eBay and want to increase my sales. Amazon SEO, eBay Consultancy,. In this post we dig into smart ways to increase organic traffic to your eBay store. It tracks consumer activity and every search on eBay. Search engines traditionally interpret a textual query input and match items and/or documents ranked by their relevance to the input query. • Image enhancement using Photoshop. New posts. Get PPC Expert to Setup & Manage Paid Ad Campaign For Google, Amazon & Facebook from Top rated Upwork Freelancer Samrat p with 100% job success rate. With more item specifics, buyers are more likely to find your listings through search engines — whether it’s eBay’s Cassini or Google — and move toward placing an order. Just do a quick search on eBay for any item and you’ll see that on the first page there are listings with some common qualities like: Most first page listings will be from Top. Next, you can add any other variation that you’d like. Use Keywords. eBay uses a search engine called Cassini to rank product listings. eBay’s search engine is called Cassini. As an AI designed to enhance eBay listings for the Cassini search engine, eBay Optimizer focuses on creating SEO and LSI-optimized titles and descriptions. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. Revenue was leveling off. Donahoe said the company's new Cassini search engine would roll out in the next 12 - 15 months, and he said it was already running in certain parts of the site. Thus, sellers must begin by understanding the relationships each ad model has with the other — as well as with SEO itself. When a buyer types in a phrase like ‘iPhone 64gb’, the search engine chooses whether to display your listing on page 1 or page 41. eBay search engine optimization describes the actions sellers take to ensure that their product listings are properly ranked. eBay’s Cassini Search Engine. I’m diving head first into how to build authority & get your eBay Amazon listings to outsell your competitors so you get the lifestyle everyone wants, but so few people have! Send. So let’s launch straight into it. 3 #3 Keyword Placement, Not Spamming. We did all the stuff we knew how to turn things around even reword the listing headline three different times as highly recommended by the eBay/Cassini team. cancel. He said this week is the first time eBay had put. And time really isn’t on your side if this happens. 4. I posted that article here to open up a conversation about Ebay optimization and see if anyone had any other ways to do it aside from what I found in it. Scroll down to the bottom of the page to see “queries”. In eBay’s case, the most worthwhile listings… Cassini eBay Search Engine. next Pricing Items on eBay! How to Find the Sweet Spot Price to Make More Profit Online! -2023. . I truly have no affiliation with that article of whatever the company is that wrote it / sponsored it. 8 6 Tips and Tactics to Optimize eBay Product Listing for SEO. Search forums. What is eBay Cassini Search Engine? How Does the eBay Search Engine Work? 1. The. I ended up ju. 8. The eBay search engine depends heavily on the title of your listing, which will have an enormous impact on the perception of people who see the item. In this two-part series, we will be discussing eBay SEO and how it can help you boost your sales and reach more customers. Must also have extensive knowledge using Terapeak for title. Qualify for the free of charge delivery information. eBay Cassini a search engine is engrained in eBay search panel itself it amasses all the bits of data that are searched by customers and zeros out the most approximate result based on that data You can call it the eBay search framework rephrased according to modern data collection algorithm. Maybe if eBay stayed with Google as there search engine & give Cassini more time to fit in the. Several factors are taken into account when evaluating each listing and its search ranking. I have recently begun to sell some coins after being inactive on Ebay for some years. 8. . Search engines like Google and Cassini exist to help match people with the things they are searching for. Note that this extension is free. Incorporate keywords into your listings. Any good advertising tips: Flyers? Business Cards? etc. Case in point, i had some auto original photos, selling from $50-$100, there hot items and i know what ones are worth mone. It’s simple to post your job and we’ll quickly match you with the top Amazon PPC Freelancers near Kolkata for your Amazon PPC project. If you’ve created an eBay storefront, getting a grip on this search. Search Engine Marketing Close the tooltip Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and. The goal is to match the search terms used to the available products, which include click-through rates, sales performance, and sales history. Then scroll down until you see the word Quantity. When eBay rolled out its new search engine, Cassini, in June a lot of things changed for eBay sellers. Entering text into the input field will update the search result. eBay hasn’t revealed how its search engine Cassini really works, but here’s what I’ve gathered: It analyzes your product relevance: eBay Cassini’s goal is to serve up search results that are relevant to the user’s search. AdvancedThanks for telling the users Ebay. Business, Economics, and Finance. Search for: Letters to the Editor Your emails to EcommerceBytes For consideration,. This from the article: It was 2008, and eBay had a problem. One can only wonder if eBay is poised to push a button and change its search algorithms once the agreement takes effect for all users in October - as the all important holiday shopping season is underway. It places a greater priority on products that have a higher conversion rate. We have. 4 #4 Don’t Duplicate Listings. Die Sichtbarkeit von Artikeln, wie auch den eBay-Angeboten wird häufig durch bestimmte Aktionen beeinflusst, die bei der Erstellung und Aufrechterhaltung dieser Angebote ergriffen wurden. Cassini Search Engine. There are 382 listings for that phrase in. Once you’ve entered those details, click the verify email button, and you should see a page like this one. 4. Make sure to use relevant keywords throughout your description in a way that is easy for consumers to understand. 2. To ensure that your listing is visible (and that you’re keeping customers happy), you should always aim to meet eBay’s Top Rated seller benchmarks:7) eBay may implement Price ranges in buyer search, and place a listing's category tree directly in individual search results. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon. The Cassini search engine for eBay uses the 'best match' algorithm approach. When a customer searches for a product to buy on eBay, they see results based on the words that are found in the listings. Your listings’ results could make eBay your partner or your foe. Search Advanced search. Are there fewer buyers or is there something wrong with my listings? I used to sell mostly with auction listings but now with mostly fixed price. profile on Upwork, the world’s work marketplace. I've almost erroneously bought a few things that were marked incorrectly until I looked closely at the photos and noticed on the item's packaging that it was HO. About Read More »eBay it’s free to start (50 Listings) and they have over 800+ Million visitors a month According to Similarweb Those massive amounts of traffic can be used to leverage your store sales. eBay SEO: 15 Tips to Master Cassini, eBay’s Search Engine Selling on Amazon? Take advantage of our most popular Community Plan for free insights. Kostenlose Aufsätze, Hausaufgabenhilfe, Lernkarten, Forschungsarbeiten, Buchberichte, Hausarbeiten, Geschichte, Wissenschaft, PolitikHome » How To Drive Traffic To Your Shopify Store – 2023 – 12 Ways! How To Drive Traffic To Your Shopify Store – 2023 – 12 Ways!eBay Cassini Search Lessons IV 4 Aug. SEO or search engine optimization is the practice in which you increase your website or in this case listing visibility and traffic. Search Engine Optimization; Keywords; Pricing; Shipping and Return. When eBay introduced its new search engine, Cassini, in June of 2013, a lot of things changed for eBay sellers. How Does eBay's Cassini Search Engine Work? Neil Waterhouse 11K subscribers 1. Williams' eBay project is a complete rewrite of the piece of software that's been hardwired into eBay's annual $9. io to find the best-performing keywords. When eBay changed to the Cassini search engine, free shipping was no longer rewarded. Although the exact algorithm is not known, it is widely theorized that eBay’s search engine, Cassini, uses Feedback and detailed seller ratings as a ranking factor. This year nothing. By understanding how the search engine works, eBay sellers can adjust their listings to improve their rankings compared to the competition. Cassini eBay Search Engine. Cassini displays in searches your items in a certain order. A search engine is a web-based tool that enables users to locate the information, products, and services they are looking/shopping for. I was briefly on the first page, and received most of my success. This means it’s vital to get keywords right. For this example, both the eBay API and non-API options achieve exactly the same result. It grades products based on a series of (somewhat mysterious) data points to create a score reflecting how well a product matches the. About Me My Story writing his own fate by himself. Conducting Keyword Research:Hire the best freelance eBay Marketers in India on Upwork™, the world’s top freelancing website. If they are selling an HO scale item, but specify that it's N, it won't end up in the correct search results. It seems there is less customer activity now than 5 or so years ago. eBay search—primarily due to its original title and description and high-quality photographs—three features that had proven to be key to Cassini. The more traffic those listings get, the more sales you can get; and that is the purpose of your e-commerce existence, right? We’ve. A higher Cassini score means better eBay SEO, and higher ranking in eBay search results. The eBay Cassini search engine indexes each item and decides which listings will be shown. Step 5: Analyze competition. You need to know what they are so you can give your listing the best chance of appearing high up in the. #1. How You Write Your Listing 5. . And this is all hinged on eBay’s internal search engine algorithm that helps customers find the most relevant listing on eBay that is most related to their search. eBay’s search. If you're the type of seller who always has the highest prices in your category, you will generally have the lowest sell through ratio. Cassini is eBay’s primary search engine, designed to assist buyers in discovering relevant items from the platform’s vast inventory quickly. Now: Just check at google trends the eBay Interest over time, is for "crying". While searching for a simple HDMI cable, weeding out the carp from China, searching by price (don't need top of the line), THIS listing is almost the top of the page. I may still be correct but maybe that is a. some new onesBig retail companies including Target (TGT), Home Depot (HD) and Macy's (M) now have stores on eBay Inc. S. I Am Going to Show You How To Add Variations To Your eBay Listings - STEP BY STEP – 2023. Cassini was rolled out in 2013. Think about what you would search for when looking for an item on eBay e. asked about eBay's new search engine called Cassini slated to replace it's old Voyager engine. See moreWhat is eBay Cassini Search Engine? How Does the eBay Search Engine Work? 1. For this demonstration, I’m going to click the Remove all button to remove these variations. This order is not equal for every items on the page. There’s a certain AI everyone listing on eBay should know about: Cassini. The search engine listing preview is a preview of how your product appearsin the search results like Google. 8. 2bn business for nearly 10 years: its search engine. Title Builder is a great tool that lets you incorporate effective SEO tools on your site. Step 6: Source product. Buyer-oriented. Put yourself in the shoes of an eBay customer and think of the words and phrases they would type in. com. Start Now Solutions Analyze Single. If you missed that video, I’ll put a link at the end of the video to it. eBay SEO: 15 Tips to Master Cassini, eBay’s Search Engine Selling on Amazon? Take advantage of our most popular Community Plan for free insights. A year or so ago several of the mebers had a fairly long discussion of this video and the contents and how the information was contrasted to the SL “List and Forget” approach. eBay’s internal search engine, Cassini, helps customers find the most relevant items, therefore, make sure they are relevant to your product. Are you one of those eBay sellers who use to sell a ton on eBay, and when they released the Cassini search engine your sales dropped out of nowhere? Well, you aren’t the only one. Cassini is eBay’s search engine. Useful Cassini eBay Search Engine Tips. The Cassini search engine is designed to provide eBay users with the most relevant and useful search results possible. Picking up on a thread that was recently closed down pertaining to Slow eBay Sales. 2K views 10 months ago eBay Dropshipping Secrets If your goal is to make your eBay listings appear higher. The format of listings can influence engagement. The algorithm is designed to connect buyers to the most listings that Cassini believes they are most likely to purchase from. eBay's Vice President of Experience, Search, and Platforms Hugh Williams had some advice for eBay sellers on his personal blog this week. Nobody knows how this. Step one is to click on the hyperlink that says, see other items. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. com” into their search browser all the way to when you press “list item” to submit your item then you can fully grasp how the Cassini Search Engine works. The search engine utilizes various filters in order to do so, which assist in narrowing down the list of items and presenting the ones that best match a buyer’s criteria. Others blame eBay's new Cassini search engine for the company having to create the new policy. This means it’s vital to get keywords right. Partnerships. . As you’ll read in my The Complete Guide to Cassini – The eBay Search Engine tutorial, lower sales conversions mean lower placement in eBay search results. In this guide, you will uncover tips to optimize your eBay BENCHMARKING strategy and scale your business in don time. Get a Shopify Product Listing Expert for SEO Optimized Product Page Creation from Upwork Freelancer Samrat p with 100% job success rate. Supposedly a particular item of yours gets. As a seller on the eBay marketplace, it is essential to optimize your eBay product listings, provide exceptional customer support service, and generate traffic to your product listings to rank higher in. Let’s say you act super quickly and. Amazon SEO, eBay Consultancy, Amazon Consultancy, eBay Cassini Search Engine Optimization, Amazon A9 Product Search Engine Optimization, eBay Consultancy, Amazon. Title – title is so important. It's named after the Italian astronomer Giovanni Cassini, who discovered four of Saturn's moons. Strategies to build your business – Tips and tricks to improve your traffic. You've probably heard about eBay before, but did you know there are many different ways to optimize your listings and boost your eBay SEO rankings. eBay’s SEO algorithm is very complex and processes massive amounts of data every day. The main issue here is relevance. Fact is the eBay Cassini search engine is the most powerful sale engine on the web. When you understand the concepts of what happens as soon as a customer types in “eBay. The process of search engine optimization can be applied to any listing (and to a lesser degree, any eBay store as a whole). Cassini displays in searches your items in a certain order. Step 2: Enter in a product description. Why is search so important? eBay’s mission is for buyers to have the best shopping experience possible, to help them find relevant products and. Cassini is eBay’s internal search engine. 1. Search. Cassini, eBay’s search engine, does take keywords into account, but also looks at how relevant a product really is. Fact is the eBay Cassini search engine is the most powerful sale engine on the web. Remember that eBay takes a percentage from every sale. Sellers have been trying to crack the code on eBay's search algorithm even before the controversial Cassini replaced the Voyager search engine. Let the bad reviews pile up — or have an open resolution case or compliance notice — and Cassini will place you lower in the search. • Customer Service, Case Solving, review management. Vote count: 41. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. On this page, choose which variations you have. If buyers always purchased from the lowest-priced listings, eBay would make less money, so they often prefer to show pricier listings first. Its main focus is the STR ( Sell Through Rate ). As with all search engines, Cassini works on a secret algorithm, which means it scores and orders listings according to its own criteria. Please do not forget to include said documentation. 8. What is the best way to sell on eBay currently? M. to grow your business without bearing huge PPC costs. Google is the most famous search engine, but eBay also has its own search engine named Cassini. 1. I provide full-service Search Engine Optimization, eCommerce Marketing (Amazon, eBay, Shopify, WordPress, etc. 3. Number three biggest drop shipping mistake is lack of automation. For anybody new to eBay listing optimization eBay’s search results are powered by eBay search engine which these days is called Casini. 3) eBay Inc. Cassini is eBay’s hidden algorithm that determines how and where your product will rank in a typical search query made by the customer. To optimize your eBay listings you need to know how the algorithm of its Cassini search engine works. Most people when they build an online business whether it being a drop ship business, or any other online business, they’ll simply just build themselves a job. Now eBay believes it's found its way. The more relevant a listing to a customer’s search, the more people will click on it and purchase the item. Cater to Cassini – Cassini is eBay’s search engine, and it looks through your product description when deciding where to place your product in search results. Cassini. eBay Cassini: The monster that nobody knows. SLI Systems' Max Bunag wrote about a hypothetical shopping experience on the company's blog in December to highlight the importance of search engines on ecommerce websites. Understand eBay’s search engine. Now you’ll be able to see all your listings, and next to each listing, there’s a checkbox. Get to know Cassini. Cassini, the eBay search engine has a unique methodology of collecting the data. Cassini’s. eBay’s Cassini search engine uses an algorithm to decide which products to display first when a buyer searches for a product on eBay. Query A query is the text you enter into the search box to look for something. You have to write titles and descriptions of listings, keeping the eBay search engine “Cassini” in mind. This is a win-win for both the buyer and seller, as well as eBay. Optimized for eBay’s Cassini search engine: so you can be sure your site shows up at the top of results in your industry; Increase your sales: in fact, our designs have been shown to boost profits by a whopping 56%; Search Engine Optimized: so you can make sure you’re capturing worldwide buyers using Google search resultsCassini. But: As sellers, we had given everything about buyer experience. They offer 24-hour instant customer service such as quick answer and helps. In its 2nd-quarter earnings announcement, Etsy stated: “We continued to improve our search capabilities by leveraging the engagement of buyers and sellers and the vast amount of data. An interesting aspect is that search has been a mix of the old (Voyager) and the new (Cassini). Name: eBay Optimizer GPT4. The algorithm takes into account a variety of factors, including auction history, ratings, and feedback, in addition to auction history and ratings. Source best-selling and high-profit potential products. This is the search engine on eBay and it will determine when and where your product shows up. We were concerned because naturally CrazyLister generates HTML to create its listing templates. Some sellers believe they can revive sales by continually adding new listings. Store Design: Layout customization (homepage, category/search, product, account, cart, checkout) Color scheme customization Upload/implementation of logo and other design-related imagery Setup of static informational pages (About Us, Contact Us, etc) 3. The study shows that more (relevant) characters in eBay titles, with an average of 16 keywords increase sales. And this is done by changing just three different fields. It will recommend headlines that are not only entertaining, but also drive traffic to your site. Little information is available on Cassini, because eBay tends not to release it. Cassini WAS rolled out in 2013. 1. However, there are a couple of things to consider when choosing between API or non-API. Here are the key steps I follow: • Extracting a list of the best keywords representing historical trends of actual buyers' behavior through in-depth keyword research. Now choose whether you wish to set up a personal or eBay business account. To do this, eBay’s search engine asks if this is what the buyer is looking for, if there is enough relevant information and if the product listing educates or entertains the buyer. eBay made many announcements about their new search process, they just didn't refer to it as Cassini. According to a seller on eBay, Cassini calculate data of STR in somewhat this manner-. By understanding how the search engine works, eBay sellers can adjust their listings to. To provide the best results Cassini algorithm. It works similarly to Google—it uses algorithms to determine how to rank product listings on its search results. To optimize for a search engine, you have to know what it looks for.